Jaipal's Handmade began not with a business plan, but with a realisation: the artisans of Barmer — who had been making block-prints, Ajrakh stoles, and Kantha cushions for generations — were slowly losing their livelihood to cheap machine imitations.
We started with a single artisan family. We asked them to make the same thing they had always made — only now, every piece would be documented, named, and connected to the person who made it. The result was Jaipal's Handmade.
Each wooden printing block is hand-carved by a dhulai artisan in Barmer. A single block can take 3 days to carve.
Natural indigo is fermented for 21 days. Madder root is boiled to produce terracotta red. No synthetic chemicals, ever.
After dyeing and drying in the desert sun, each finished piece is inspected, tagged with the artisan's name, and packed in handmade paper.
The knowledge encoded in a 500-year-old block-print pattern deserves a premium — not a markdown.
Every piece is tagged with who made it. When you buy from us, you buy from a specific person.
Speed is a symptom of disposability. We measure quality in time, not units per hour.
